The Truth To The Tide
Class: JCOM 350- Creative Strategy w/ David Ewald
Description: A creative campaign raising awareness about coral bleaching through emotional storytelling and social media-driven environmental action targeted at Gen Z and Millennials.
What You Did: Developed the campaign concept, messaging, and social strategy. Crafted storytelling elements to connect with audiences emotionally, designed content ideas for digital platforms, and positioned the campaign to inspire environmental advocacy.
Van Life & Nomadic Cooling
Class:JCOM 351- Advertising & Culture with Christopher Chavez
Description: A marketing project focused on promoting Nomadic Cooling products to the van life and nomadic living community, highlighting freedom, sustainability, and adventure.
What You Did: Led the creative executions by developing campaign concepts and bringing them to life using strategic insights. Crafted visuals, messaging, and ideas that aligned with brand goals while resonating with the target audience.
