Sip Sustainably: Starbucks Reusable Cup Campaign
Class: JCOM 456/556: Brands & Sustainability
Description: Developed a sustainability-driven brand campaign for Starbucks focused on increasing reusable cup adoption through design, incentives, and Gen Z consumer behavior insights.
The Objective: To design a sustainability-focused Starbucks campaign increasing reusable cup adoption through design-driven incentives, rewards integration, and Gen Z behavior insights.
Invented a customized bottle that feels nostalgic and personal to the consumer in collaboration with their favorite artists.
Drew Inspiration from previous trends
Host small, intimate pop-up concerts with collaborating celebrities, and post on social platforms for marketing & awareness.
The Truth To The Tide
Class: JCOM 350- Creative Strategy w/ David Ewald
Description: A creative campaign raising awareness about coral bleaching through emotional storytelling and social media-driven environmental action targeted at Gen Z and Millennials.
The Objective: To develop the campaign concept, messaging, and social strategy.
To craft storytelling elements to connect with audiences emotionally, design content ideas for digital platforms, and position the campaign to inspire environmental advocacy.
Van Life & Nomadic Cooling
Class: JCOM 351: Advertising & Culture with Christopher Chavez
Description: A marketing project focused on promoting Nomadic Cooling products to the van life and nomadic living community, highlighting freedom, sustainability, and adventure.
The Objective: To lead the creative executions by developing campaign concepts and bringing them to life using strategic insights. To craft visuals, messaging, and ideas that aligned with brand goals while resonating with the target audience.
