The UO Poet Society
Founded the University of Oregon’s first official poetry club, building it from zero members into a 150+ member community in under a year. Established the club as a creative hub by hosting over 8 sold-out open mic nights and forging partnerships with campus and local arts organizations to highlight underrepresented voices.
Daisy’s Role: Co-founded and led marketing efforts, creating the brand identity, managing social channels, and driving a 300% social media growth in the first term. Designed promotional materials, curated event experiences, and built a sustainable structure for long-term community engagement.
University of Oregon Suicide Prevention Lab
Internship & Community Partnership
Spearheaded social media outreach and awareness campaigns to promote mental health resources and suicide prevention initiatives for the University of Oregon community and the greater Lane County area.
Daisy’s Role: Produced educational and stigma-reducing content that increased reach and engagement by over 250% within the first term. Collaborated with researchers, mental health professionals, and community leaders to develop campaign messaging that resonated with students and local residents. Designed infographics, video clips, and interactive posts to increase awareness of local mental health resources, crisis lines, and educational events.
Orangetheory Fitness Eugene
Social Media Director
Directed social media strategy for a high-performing Orangetheory Fitness location, leveraging data-driven insights to boost engagement and member retention. Elevated the brand’s local digital presence to align with national standards while highlighting community culture and member success stories.
Daisy’s Role: Managed social channels, creating high-quality content, executing targeted campaigns, and increasing follower engagement by over 200% in six months. Developed seasonal promotions, shot and edited branded video/photo content, and implemented content scheduling systems to ensure consistent, impactful messaging.
